About this page

Primary entity: HitsTrader traffic exchange glossary
Entity type: CreativeWork
Audience: New members, Advertisers, Creators
Intents: Understand traffic exchange terminology

Definitions for common traffic exchange terms like credits, surf timer, and co-op traffic.

Site: HitsTrader
Summary: Definitions for common traffic exchange terms like credits, surf timer, and co-op traffic.
Last updated: 2026-04-19
Canonical URL: https://hitstrader.com/glossary.php

Glossary

Quick definitions for the most common traffic exchange, validation, and Traffic Transparency Score™ terms.

Credits: The exchange currency finalized from approved traffic events and spent to show your ads.
Co-Op timer: The minimum visible viewing time required before a recorded visit can move toward validation.
Traffic Transparency Score™: The HitsTrader trust and measurement layer that scores recorded traffic events before credits are finalized.
Traffic exchange: A network where members trade attention to increase exposure for their sites.
Co-op traffic: Traffic distributed across multiple ads or members to scale exposure.
Solo traffic: Traffic directed to a single ad or offer for focused exposure.
Banner ad: Image-based ad displayed in rotation across the network.
Text ad: Short text-based ad with a headline and destination URL.
Splash page: A simple standalone landing page used for quick promotion.
Impression: A single display of your ad to a member.
Rotator: A system that cycles multiple ads or URLs through a single slot.