Quality Score
Highlights how much trusted, non-blocked traffic a domain is contributing.
PUBLIC TRAFFIC INTELLIGENCE
Traffic Quality Dashboard
See how traffic quality is trending, where trust is leaking, and what exchange owners can improve to move from weak-signal traffic toward cleaner, stronger performance.
This page does not just measure traffic volume. It helps exchange owners understand visibility quality, repeat-hit pressure, blocked traffic, and source strength.
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Transparency
Blocked activity is shown as a transparency overlay.
Repeat Pressure
Shows when recurring traffic patterns are reducing overall quality.
Blocked Traffic
Reveals traffic that is being filtered out instead of adding value.
Status interpretation
How to Read Your Traffic Status
Green: Cleaner Traffic
More trusted, lower-leakage traffic patterns. These sources are contributing stronger value.
Yellow: Mixed Quality
Traffic has useful volume, but repeat-hit pressure or blocked activity needs cleanup.
Red: Quality Leakage
Too much traffic is being repeated, blocked, or weakened before it becomes trusted value.
You do not fix red by sending more traffic. You fix red by sending better traffic.
Owner improvement guide
How to Pull Your Site Out of the Red
Reduce repeat-hit pressure
If the same traffic patterns keep recurring too heavily, quality weakens and trust drops.
Impact: HighLower blocked activity
Blocked traffic is wasted traffic. Reducing it improves overall traffic efficiency and score strength.
Impact: HighImprove visible viewing conditions
Traffic quality performs better when visits are clearly visible and operating in fair viewing conditions.
Impact: MediumFocus on cleaner traffic sources
A smaller amount of trustworthy traffic can outperform a larger amount of weak traffic.
Impact: HighWatch daily trends
Consistent cleanup over time is how a source moves from red to yellow and yellow to green.
Impact: MediumThis dashboard is built to help owners identify quality leakage, not just count hits.
Latest live refresh is delayed
The dashboard is retrying the latest public snapshot.
The dashboard may still display recent public data while the newest snapshot is retried. Traffic quality interpretation remains the same: lower repeat pressure, lower blocked activity, and cleaner sources generally produce stronger performance.
Quality intelligence
Traffic Quality Summary
Quality score is calculated as unique share minus blocked share, helping visitors see which domains deliver more first-time, unblocked traffic while keeping repeat and blocked activity visible for public trust.
Acquisition flow
Co-op promotions
Daily public co-op promotion volume across the latest reporting window.
Live snapshot still building
This chart will populate as more qualified traffic signals are recorded. Once active, it helps owners spot trend direction, trust strength, and where quality is improving or weakening.
While data is building, focus on reducing repeat traffic, lowering blocked hits, and sending cleaner source traffic.Latest live refresh is delayed
The dashboard may still display recent public data while the newest snapshot is retried.
Traffic quality interpretation remains the same: lower repeat pressure, lower blocked activity, and cleaner sources generally produce stronger performance.
Referral visibility
Referral clicks
Daily click trend across the current referral layer.
Live snapshot still building
This chart will populate as more qualified traffic signals are recorded. Once active, it helps owners spot trend direction, trust strength, and where quality is improving or weakening.
While data is building, focus on reducing repeat traffic, lowering blocked hits, and sending cleaner source traffic.Latest live refresh is delayed
The dashboard may still display recent public data while the newest snapshot is retried.
Traffic quality interpretation remains the same: lower repeat pressure, lower blocked activity, and cleaner sources generally produce stronger performance.
Conversion signal mix
Referral event mix
Relative share of referral signups and co-op completions.
Live snapshot still building
This chart will populate as more qualified traffic signals are recorded. Once active, it helps owners spot trend direction, trust strength, and where quality is improving or weakening.
While data is building, focus on reducing repeat traffic, lowering blocked hits, and sending cleaner source traffic.Latest live refresh is delayed
The dashboard may still display recent public data while the newest snapshot is retried.
Traffic quality interpretation remains the same: lower repeat pressure, lower blocked activity, and cleaner sources generally produce stronger performance.
Hourly pressure
Hits per hour
Hourly traffic intensity for the most recent 24-hour period.
Live snapshot still building
This chart will populate as more qualified traffic signals are recorded. Once active, it helps owners spot trend direction, trust strength, and where quality is improving or weakening.
While data is building, focus on reducing repeat traffic, lowering blocked hits, and sending cleaner source traffic.Latest live refresh is delayed
The dashboard may still display recent public data while the newest snapshot is retried.
Traffic quality interpretation remains the same: lower repeat pressure, lower blocked activity, and cleaner sources generally produce stronger performance.
Smart interpretation
Owner Summary
Plain-English guidance from currently available public traffic-quality signals.
- Not enough live data yet to generate a confident traffic-quality summary.
Recovery signals
Where to Focus Next
These conservative status checks point to repeat pressure, blocked activity, and source strength trends.
Traffic source intelligence
Referring domains
Inspect domain-level traffic quality, repeat behavior, blocked activity, and hourly intensity. Ranked to highlight cleaner, more reliable traffic sources while preserving transparency across the full public dataset.
Use this table to identify which traffic sources are helping or hurting overall quality.
Look for sources with lower repeat pressure, lower blocked activity, and stronger quality scores. Those are typically your cleaner traffic contributors.
| Domain | Total promotions | Repeat hits | Traffic mix | Quality score | Blocked hits | Status | Hits/hr |
|---|
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Owner education
Questions Exchange Owners Ask
What puts a site in the red?
A site trends red when too much of its traffic shows repeated patterns, blocked visits, or weaker trust signals compared with cleaner validated traffic.
Can I fix this by sending more traffic?
Usually no. Sending more weak traffic often increases quality leakage. The goal is stronger traffic quality, not just more volume.
What should I improve first?
Start by lowering repeat-hit pressure and blocked traffic, then focus on cleaner, more trustworthy source traffic.
Does red mean my site is bad?
No. It means the current traffic pattern needs cleanup. Many sources can improve with better traffic consistency and lower leakage.
What is the fastest route toward green?
Cleaner traffic sources, lower blocked activity, fair visible viewing conditions, and better day-to-day consistency.